skip to main content

Centrale Bank van Aruba Introduces Refreshed Brand Identity

Centrale Bank van Aruba Introduces Refreshed Brand Identity

Oranjestad, September 19, 2025

The Centrale Bank van Aruba (CBA) has reached a pivotal moment that calls for the introduction of a refreshed brand identity. This development is intended to align the CBA’s visual representation with its evolving mandate, its responsibility toward the Aruban community, and its continued focus on integrity and sustainability.

The previous color scheme of blue, gold, and white has been replaced by an earth-toned palette. These new colors have been selected to symbolize stability, reliability, and sustainability, while also reinforcing the CBA’s role as a trusted steward of Aruba’s financial system.

Read the complete article in Papiamento or English.